When COVID-19 made performing live at the Hong Kong Coliseum impossible, one of Cantopop’s favorite groups built their own venue in the virtual world and brought their fans along for an unforgettable ride.
C AllStar used Minecraft to create a fantasy Coliseum where they staged a 10thanniversary cyber spectacular. It was interactive entertainment experience that combined music, gaming, and live streaming on a single platform.
It has opened up a whole new way of entertaining for the members of the group.
“我们把一个梦想to a reality and hosted a virtual concert,” says Andy Leung.
It was a bold experiment for the foursome who have been wowing audiences across Asia since 2010.
“We were able to do so much more that would not have been possible in a physical concert,” says Kenny Chan Kin-on. “For example, teleporting to somewhere else. Things you might have thought would be impossible, you were able to see in the show.”
“All the designs are aesthetically beautiful and is very well-thought out. Kudos to the production team. Very good!”
One highlight was a mass chorus performed by C Allstar together with their fans via the Together Mode feature on Microsoft Teams.
To balance the extraordinary, the concert experience also included some familiar features. Audience members had to line up queue up, have their temperatures checked upon entry check and find their seats. Fast food stalls were even created virtually.
Microsoft Hong Kong and Cyberport worked with digital entertainment company Kre8Lab to create a 3D virtual performing space.
建立在强大而安全的Microsoft Azure Clou威廉希尔体育官网d平台上，这是来自世界各地的Minecraft Conted Fans的这种沉浸式虚拟体验。
These features included the iconic Clock Tower, the Star Ferry Pier, the Hong Kong Cultural Center, Hong Kong Space Museum, the 1881 Heritage and more.
– Band member Kenny Chan Kin-on
“The virtual concert model is part of the future of the entertainment industry, and is a space with endless potential,” she says.
“The pandemic has increased people’s acceptance of online cultural activities, accelerating the growth of the virtual entertainment industry by at least one or two years. More technological elements will be possible in the future.’
“Under the new normal, industries need to be flexible in adapting to new jobs and lifestyles,” saysKeIvin Tse，董事，一名商业合作伙伴和小型，中等企业客户，微软香港。威廉希尔体育官网
“Microsoft will continue to empower the entertainment industry in pioneering innovative entertainment experiences and other possibilities under the new normal.”
顶部图像：C Allstar的成员（L-R）Jase Ho，Kenny Chan Kin-On，King Wu，Andy Leung Chiu-Fung。