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Stories Asia

Cantopop and COVID-19: Creating a cyber spectacular in the virtual world

香港最热门的行为之一使用微软团队和MINECRAFT在大流行期间涉及粉丝威廉希尔体育官网

When COVID-19 made performing live at the Hong Kong Coliseum impossible, one of Cantopop’s favorite groups built their own venue in the virtual world and brought their fans along for an unforgettable ride.

C AllStar used Minecraft to create a fantasy Coliseum where they staged a 10thanniversary cyber spectacular. It was interactive entertainment experience that combined music, gaming, and live streaming on a single platform.

It has opened up a whole new way of entertaining for the members of the group.

“我们把一个梦想to a reality and hosted a virtual concert,” says Andy Leung.

It was a bold experiment for the foursome who have been wowing audiences across Asia since 2010.

“We were able to do so much more that would not have been possible in a physical concert,” says Kenny Chan Kin-on. “For example, teleporting to somewhere else. Things you might have thought would be impossible, you were able to see in the show.”

“All the designs are aesthetically beautiful and is very well-thought out. Kudos to the production team. Very good!”

C AllStar used Minecraft to create a fantasy Coliseum
Kre8Lab used Minecraft to create a fantasy Hong Kong Coliseum for C AllStar’s performance.

One highlight was a mass chorus performed by C Allstar together with their fans via the Together Mode feature on Microsoft Teams.

To balance the extraordinary, the concert experience also included some familiar features. Audience members had to line up queue up, have their temperatures checked upon entry check and find their seats. Fast food stalls were even created virtually.

One highlight was a mass chorus performed by C Allstar together with their fans via the Together Mode feature on Microsoft Teams.

Microsoft Hong Kong and Cyberport worked with digital entertainment company Kre8Lab to create a 3D virtual performing space.

建立在强大而安全的Microsoft Azure Clou威廉希尔体育官网d平台上,这是来自世界各地的Minecraft Conted Fans的这种沉浸式虚拟体验。

尖沙咀区的MINECRAFT版本
A Minecraft version of Hong Kong’s Tsim Sha Tsui district.

熟悉那些不习惯的人,克鲁拉布花了三个月制作了“超级大道”的“超级大道”的宝藏,并在香港体育馆附近重建了尖沙咀区的街道。

These features included the iconic Clock Tower, the Star Ferry Pier, the Hong Kong Cultural Center, Hong Kong Space Museum, the 1881 Heritage and more.

Kre8Lab营销主管莱昂莱昂莱昂表示,这是亚洲的第一个整合虚拟和物理现实的音乐会。它将业务和娱乐聚集在一起,为用户提供了新的令人耳目一新的体验。

我们能够在体力音乐会中做得更多。

– Band member Kenny Chan Kin-on

人们穿着脸部面具。
在虚拟音乐会之前的C Allstar成员。

“The virtual concert model is part of the future of the entertainment industry, and is a space with endless potential,” she says.

“The pandemic has increased people’s acceptance of online cultural activities, accelerating the growth of the virtual entertainment industry by at least one or two years. More technological elements will be possible in the future.’

她将C Allstar虚拟音乐会描述为“1.0版”。“我们很快期待着目睹版本2.0甚至3.0,潜在包含虚拟现实甚至人工智能。”

我们期待着尽快见证2.0甚至3.0甚至3.0,潜在包含虚拟现实甚至人为intelligence.

– Rebecca Leung, Kre8Lab

“Under the new normal, industries need to be flexible in adapting to new jobs and lifestyles,” saysKeIvin Tse,董事,一名商业合作伙伴和小型,中等企业客户,微软香港。威廉希尔体育官网

“我们很高兴看到C Allstar使用我们的Azure云技术和MINECRAFT平台来带来亚洲首款交互式虚拟音乐会,并通过微软团队加上创新和安全的粉丝互动。威廉希尔体育官网

“Microsoft will continue to empower the entertainment industry in pioneering innovative entertainment experiences and other possibilities under the new normal.”

顶部图像:C Allstar的成员(L-R)Jase Ho,Kenny Chan Kin-On,King Wu,Andy Leung Chiu-Fung。