Skip to Main Content
享用与她的伙伴的小姐咖啡在庭院环境中

Why it matters where your coffee comes from – and how blockchain can show you

Legend has it coffee was firstdiscovered在北非的一个好奇的山羊牧民。激发效果咖啡豆抱怨他的山羊,他对自己进行了抽样。一个宗教人士很快观察到赫尔斯曼的新发现能量,这是对刺激豆类的刺激品质感兴趣。伊玛目发现豆子让他保持醒来,这意味着他能够大大延长他的祈祷时间。

因此,咖啡对全球社会的非凡影响持有,从16岁开始thcentury Constantinople to the streets of Venice where coffee quickly became the beverage over which business and trade was discussed. Unlike alcohol which tended to sedate drinkers, coffee was a stimulant, making it ideal for social meetups between businessmen.

The drink became so popular in the world of western commerce that within a decade of the first coffee house opening in London, there were now more than 80. Many of these early coffee houses were set up in locations that attracted specific groups of businessmen who would then share industry information of commercial value. One famous example was established by Edward Lloyd in the 1690s to cater for specialists in marine insurance. Lloyds, as it became known, eventually began printing “劳埃德的名单“运输动作 - 这是一个仍然为这一天提供重要的海事情报的期刊。

Beyond the world of business, coffee houses were also known to distribute journals on important issues of the day. Historians agree coffee not only changed the very way in which information was shared, but also inspired more informed and robust debate.

Today coffee has become a culture in and of itself. Already aUS$100 billionindustry, consumption is expected to grow five to seven percent through 2025. In the Middle East and Africa, the coffee market is estimated to have a7.5 percentannual growth rate between 2019 and 2024. In simpler terms, the world needs to生产每年近10亿克咖啡,以满足这种需求不断增长。

The opportunity for Africa in coffee

采摘在种植园的农夫新鲜的咖啡豆在非洲

在几个关键咖啡生产国家的家中,非洲很好地受益于蓬勃发展的咖啡贸易。布隆迪打算将其产出加倍2023年,是一个案例。自20世纪30年代以来,该国一直在养咖啡。与其外汇的80%来自它,大约1100万人以行业为生。

With some 60,000 small-scale producers involved in the trade, growth in coffee production could have a far-reaching impact on Burundi’s economy. The outlook becomes more promising with emerging technology like blockchain, which makes it possible for consumers to know where their coffee comes from.

With more access to information, consumers are demanding greater transparency around the goods they purchase. They want to know the brands they support are involved insustainable实践,积极影响来自环境到社会的一切。对于咖啡饮用者来说,这意味着了解他们的咖啡来自哪里以及它是如何产生的。

作为回应,industryis pushing to ensure coffee farmers are not left behind in a rapidly evolving sector. The International Coffee Organisation (ICO) is actively seeking real-world solutions to low price levels and price volatility within the sector.

这是贸易中更加可持续性的关键。一个故事Bloomberg揭示布隆迪的农民对他们产生的咖啡的价格没有控制。据报道,当地买家出口一些购买并汇回外国销售收入的失败已推迟付款,导致一些农民每年仅赚22美元。

技术如何驾驶公平贸易

Given the vital role consumers have to play in encouraging fair trade, companies like Starbucks are championing bean-to-cup initiatives, and they’re looking to technology to lead the way.

与微软一起,星巴克正在开发一威廉希尔体育官网个digital, real-time traceability feature为其手机应用程序显示客户信息;n about where their packaged coffee comes from, where it was grown and what Starbucks is doing to support farmers in those locations. With this feature, customers can see the direct impact their coffee purchase has on real people, empowering them to make more informed purchasing decisions.

Bringing farmers into the digital economy

然而,也许更重要的是,这个平台也是赋予咖啡农民能够了解他们卖的地方的销售。

The app is powered by Microsoft’sAzure区块链服务,这使企业能够在基区技术的顶部开发应用程序,最终提供用于监控网络活动的工具。具体而言,该特征使农民能够监控和记录咖啡的运动及其从豆类到最终袋的转变。每个国家变更都记录到共享数字分类帐中,使农民更完全看出他们的产品旅程。农民可以准确地看到他们的产品支付多少,而不仅仅是他们的特定买家,而且还有每个使用该系统的买家。有了这个观点,农民可以确保他们付出了足够的价格,反映了当前市场。

对于危地马拉的年轻咖啡生产国,这类技术为伊冯·赫勒拉·赫勒拉·赫雷拉(Ivonne Herrera)帮助她看看了各种烤肉愿意为她的专业咖啡支付费用。最后,她能够赚60岁percent超过C-Market将重视它的速度。

Loader loading ...
EAD Logo Taking too long?

Reload重新加载文档
| Open在新标签中打开

Download [2.05 MB]

Beyond compensation, blockchain technology can also open new financial opportunities for famers, including direct access to financing, formal purchase contracts and new markets. With more data available on the size and productivity of coffee farms, service providers can formulate relevant risk profiles and offer services best suited to each one.

正在进行的愿景

在星巴克的全球咖啡和茶的SVP伯爵伯恩斯认为,这种知识和数据可以在改善农民生计方面走得很长。

“We’re interviewing coffee farmers in countries including Rwanda, learning more about their stories, their knowledge and their needs in order to determine how digital traceability can best benefit them,” she says. “We’re forging new ground here, so we’re excited to report more in the coming months.”

在世界各地,消费者对更可持续品牌产品的需求正在增长 - 而咖啡业需要迎接挑战。随着消费增加,更多的注意力需要转向道德养殖,加工,包装,运输,贸易和分配。

Consumers need to be informed and ask questions around the social, environmental and economic outcomes of each step of coffee production. While blockchain can’t solve this challenge in a vacuum, this and other technologies have the potential to make a real difference in the lives of those that earn a living from the growing coffee trade.